Asked by Riski Prasetyo Putro on May 16, 2024
Verified
Jerome has found that both commercial and residential real estate buyers respond positively to his marketing communication message. Jerome has identified different ________ that respond similarly to his marketing efforts.
A) mass customization consumers
B) geographic segments
C) market segments
D) suppliers and retailers
E) geodemographic segments
Market Segments
Divisions within a broader market consisting of customers with similar characteristics, needs, or behaviors.
Marketing Communication
The process and methods used by organizations to convey promotional messages about their products or services to their target audience.
Commercial
A promotional advertisement, typically broadcast on television or radio, intended to inform or persuade an audience about a product or service.
- Get to know the foundational strategies and concepts employed in the division of markets.
- Identify different market segmentation types including geographic, demographic, psychographic, and behavioral segmentation.
Verified Answer
Learning Objectives
- Get to know the foundational strategies and concepts employed in the division of markets.
- Identify different market segmentation types including geographic, demographic, psychographic, and behavioral segmentation.
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