Asked by Melissa Brown on May 17, 2024
Verified
It has been said that brands manufacture crises to strengthen the brand. Is this wise?
A) No, the brand-relationship is always weaker after a crisis.
B) Yes, consumers like a joke.
C) No, all crises are bad.
D) Yes, if it reflects brand position and is planned.
Manufacture Crises
Manufacture crises are scenarios where crises are artificially created or exaggerated, often for the purpose of manipulating public opinion or achieving specific objectives.
Brand-relationship
The dynamic between consumers and a brand, reflecting how individuals feel connected and loyal to the brand.
Brand Position
Refers to the distinct place a brand occupies in the minds of its target audience and its differentiation from competitors.
- Acknowledge the potential strategic purpose behind manufacturing crises for brand strengthening.
Verified Answer
AB
Alexandra BoroffMay 23, 2024
Final Answer :
D
Explanation :
Manufacturing a crisis can be a strategic move if it is carefully planned and aligns with the brand's position. This approach can create engagement and reinforce brand values, provided it is executed thoughtfully.
Learning Objectives
- Acknowledge the potential strategic purpose behind manufacturing crises for brand strengthening.