Asked by Faith Granville on May 17, 2024
Verified
When a consumer gives little thought or time to the purchase of a product she is in the habit of buying, she is making a(n) ________ buying decision.
A) routine
B) limited
C) extensive
D) high-involvement
E) preconscious
Buying Decision
A Buying Decision is the conclusion reached by consumers or organizations after evaluating information and alternatives, leading to the purchase of a product or service.
High-involvement
Refers to purchase decisions where the consumer engages in extensive research and considers a significant amount of information before making a decision.
Preconscious
A part of the mind that contains thoughts, memories, and feelings that are not actively in conscious awareness but can be easily brought to mind.
- Recognize the differences between categories of purchasing decisions (routine, limited, extensive).
Verified Answer
JS
Jakob SteinMay 19, 2024
Final Answer :
A
Explanation :
Routine buying decisions are made when a consumer gives little thought or time to the purchase because they are in the habit of buying the product, indicating a low level of involvement.
Learning Objectives
- Recognize the differences between categories of purchasing decisions (routine, limited, extensive).