Asked by Kaylee Greydanus on May 17, 2024
Verified
______ is an aspect of PR consisting of any message about an organization that is communicated through the mass media that does not require payment.
A) Public relations
B) Advertising
C) Personal selling
D) Promotion
Public Relations
The professional maintenance of a favorable public image by a company, organization, or individual.
Mass Media
Varied forms of media technologies that are intended to reach a large audience by mass communication, including newspapers, television, and the internet.
Not Require Payment
Refers to services or goods provided without necessitating a monetary exchange from the recipient.
- Identify the role and characteristics of public relations in marketing.
Verified Answer
AM
Adrienne MichelleMay 20, 2024
Final Answer :
A
Explanation :
Public relations involves managing the spread of information between an organization and the public, which includes unpaid messages through the mass media.
Learning Objectives
- Identify the role and characteristics of public relations in marketing.