Most people in North America would use a mental version of robin- or sparrow-like creature as their main basis for determining whether something was a "bird" or not.Things that were more like this representation would be more likely to be considered a "bird," and things that were less like this representation would be less likely to be considered a "bird." This best represents which approach to concepts and categorization?

A) exemplar theory
B) prototype theory
C) classical view
D) knowledge-based view

Prototype Theory

A cognitive science theory suggesting that people categorize objects and concepts not by matching them against fixed templates but by comparing them to the most typical or "best" example within a category.

Classical View

A traditional perspective or theory within a field of study that has been widely accepted or used as a standard for a long period.

Knowledge-based View

A perspective in strategic management that considers knowledge as the most strategically significant resource of a firm.