Asked by Pradeep Patil on May 20, 2024
Verified
________ segmentation is the most common basis of consumer market segmentation because these segments are easy to define and usually easy to reach.
A) Geographic
B) Psychographic
C) Behavioral
D) Benefits
E) Demographic
Segments
In marketing, it refers to subsets of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities like interests, needs, or location.
Demographic Segmentation
The grouping of consumers according to easily measured, objective characteristics such as age, gender, income, and education.
Consumer Market
The market segment consisting of individual customers who purchase goods and services for personal use.
- Learn about the key notions and strategies employed in the segmentation of markets.
- Identify the various categories of market segmentation, including geographic, demographic, psychographic, and behavioral.
Verified Answer
Learning Objectives
- Learn about the key notions and strategies employed in the segmentation of markets.
- Identify the various categories of market segmentation, including geographic, demographic, psychographic, and behavioral.
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