Asked by Eliani Acosta on May 20, 2024
Verified
________ involves defining the firm's marketing mix variables so that target customers have a clear, distinctive, desirable understanding of the firm's offerings relative to competitors' offerings.
A) Processing
B) Perceptualizing
C) Positioning
D) Proportioning
E) Prospecting
Positioning
The effort to influence consumer perception of a product or brand relative to the perception of competing brands.
- Identify the process and significance of positioning products or services in the market.
Verified Answer
MG
Michelle GutierrezMay 21, 2024
Final Answer :
C
Explanation :
Positioning involves strategically positioning a product or service in the mind of the target customer, based on factors such as price, quality, and differentiation from competitors. It helps to create a unique identity for the brand and establish a competitive advantage. Processing, perceptualizing, proportioning, and prospecting are not related to this concept.
Learning Objectives
- Identify the process and significance of positioning products or services in the market.
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