Nonpersonal promotional communication about goods, services, or ideas that is paid for by the firm identified in the communication is referred to as

A) sales promotion.
B) direct marketing.
C) publicity.
D) personal selling.
E) advertising.

Nonpersonal Promotional Communication

Advertising or promotional activities that do not involve direct personal communication with consumers, such as TV ads or billboards.

Advertising

The action of calling public attention to products, services, or events, typically through paid announcements by an identified sponsor.