Asked by Jordan Nolte on May 22, 2024
Verified
It would be logical for bathing suit marketers to use geographic segmentation.
Geographic Segmentation
The grouping of consumers on the basis of where they live.
Bathing Suit
Clothing designed to be worn for swimming or activities in bodies of water, available in various styles and materials.
Marketers
Professionals or companies that promote, sell, and distribute a product or service.
- Develop an understanding of the concepts and strategies pertinent to segmenting markets.
- Identify distinct segmentation types in the market such as geographic, demographic, psychographic, and behavioral.
Verified Answer
WG
William goicoMay 24, 2024
Final Answer :
True
Explanation :
Geographic segmentation involves dividing a market into different geographic units such as cities, regions, or countries. For bathing suits, marketers could use this approach to identify swimwear trends and preferences in different locations, and tailor their marketing efforts accordingly. For example, a marketer might promote bikinis more heavily in warmer coastal areas, while focusing on one-piece swimsuits in colder climates.
Learning Objectives
- Develop an understanding of the concepts and strategies pertinent to segmenting markets.
- Identify distinct segmentation types in the market such as geographic, demographic, psychographic, and behavioral.
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