Asked by Jasmine Nacole on May 26, 2024

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Kylie works part time for Taylor and Lord Fashions. She started blogging about fashion and posting her daily wardrobe on Instagram. After a few successful posts, someone from Corporate Marketing called and offered Kylie a small clothing allowance if she continued to post photos of herself in the Taylor and Lord wardrobe. Within a year, Kylie had 5K followers on her fashion page. She was given an end-of-year bonus but was still part time. Kylie continued to work and maintained her social media presences with the hopes of being hired full time and being offered an increase clothing allowance. Kylie was engaging in ______.

A) immaterial compensation
B) ideological labor
C) aspirational labor
D) active labor

Aspirational Labor

Refers to work carried out with the hope or ambition of achieving a higher status or moving into a more desirable job sector, often seen in creative fields.

Immaterial Compensation

Forms of non-monetary rewards such as recognition, opportunities for personal development, or flexible working conditions given to employees.

  • Analyze the role of social media and aspirational labor in personal branding and employment.
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vishav dhillonMay 29, 2024
Final Answer :
C
Explanation :
Kylie is engaging in aspirational labor, which refers to putting in unpaid efforts in the hopes of gaining better opportunities or advancing in the industry. She is using her social media presence to enhance her chances of being hired full time and being offered more compensation. The small clothing allowance she received can be seen as immaterial compensation, which refers to non-financial perks or benefits that are meant to motivate workers. However, her overall motivation is driven by the desire to advance her career, which is why the best choice is C. Kylie is not engaging in ideological labor, which refers to working to promote a particular ideology or belief system, or active labor, which is a more general term that includes any type of work.