Asked by Christian Poncio on May 26, 2024
Verified
Idea ________ involves coming up with a set of product concepts from which to identify potentially viable new products.
Idea Generation
The process of creating, developing, and communicating new concepts or solutions.
Product Concepts
Fundamental ideas or proposed strategies regarding how a product can be designed, manufactured, marketed, and sold to satisfy a particular need or want.
- Appreciate the role of customer demands and feedback in influencing the development and initial assessment of novel product ideas.
Verified Answer
OG
Learning Objectives
- Appreciate the role of customer demands and feedback in influencing the development and initial assessment of novel product ideas.
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