Which of these is an important goal when you are evaluating the content of a message?

A) Verifying that it's easy to identify sources of information
B) Making sure all ideas get the same amount of space
C) Ensuring a good balance of general and specific information
D) Verifying that the message is long enough for corporate guidelines
E) Showing an interesting use of color and contrast

Ensuring a good balance of general and specific information is important when evaluating the content of a message. This helps to make sure that the message provides enough background information for the reader to understand the topic, while also providing specific details to support the main idea. Verifying sources of information is also important, but is more related to the credibility of the message than the content itself. The other options (B, D, E) are not important goals when evaluating the content of a message.