Discuss the attractiveness of tweens and teens as a market.

It's a no-brainer that kids represent a huge market for toys, apparel, and even electronics. A quarter of 9-year-olds have a smart phone and by the time they are 12 this number is over half. Kids also play a big role in many other household purchases. Younger children (under 11) influence consumer spending to the tune of over $18 billion a year. Parental yielding occurs when a parental decision maker "surrenders" to a child's request. Yielding drives many product selections because about 90 percent of these requests are for a specific brand. Researchers estimate that, in North America, tweens directly influence over $30 billion worth of family purchases in a year.
The global youth market, which includes Gen Z and part of Gen Y, is massive. It represents about $100 billion in spending power! Much of this money goes toward "feel-good" products: cosmetics, posters, and fast food. Because teens are interested in so many different products and have the resources to obtain them, many marketers avidly court them.
Consumers in this age subculture have a number of needs (including some that conflict with one another), such as experimentation, belonging, independence, responsibility, and approval from others. Product usage is a significant medium that lets them satisfy these needs.