Asked by Matias Morales on Jun 03, 2024
Verified
The marketing mix element referred to as ________ includes advertising, public relations, personal selling, and sales promotion.
Marketing Mix
A set of controllable marketing tools (Product, Price, Place, Promotion) that a company uses to produce a desired response in the target market.
- Describe and specify the essential features of the marketing mix.
Verified Answer
CR
Learning Objectives
- Describe and specify the essential features of the marketing mix.
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