Asked by Jocelyn Cooperwood on Jun 03, 2024
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A multidomestic strategy reflects a(n) ___ that that shows respect for both market diversity and the capabilities of locals to best interpret their strategic implications.
A) paleocentric view
B) ethnocentric view
C) polycentric view
D) geocentric view
E) concentric view
Multidomestic Strategy
A strategy used by companies that involves customizing products and marketing strategies to specific national conditions to gain local market share.
Market Diversity
The variety and heterogeneity of products, services, consumers, and entities within a market, enhancing competition and innovation.
Polycentric View
Refers to a perspective in international business where a company adapts its strategies and operations to the local conditions of the countries it operates in, often giving significant autonomy to each local branch.
- Identify and differentiate between multinational strategies such as multidomestic, transnational, and global strategies.
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Learning Objectives
- Identify and differentiate between multinational strategies such as multidomestic, transnational, and global strategies.
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