Asked by Hikkmatjit Saini on Jun 04, 2024
Verified
Consumers tend to like persons or things simply as a result of seeing them more often.
Value-expressive
relates to the expression of a consumer's values, attitudes, and beliefs through their choices or support for certain products, brands, or causes.
Unitarian
Referring to a religious denomination that emphasizes the unity of God, rejecting the concept of the Trinity, and focusing on the rational analysis of religious and ethical questions.
Informational
Refers to products, services, or messages that provide valuable knowledge or insights to consumers, aimed at informing rather than persuading.
- Appreciate the effect of social cognition phenomena like the frequency illusion on consumer preferences.
Verified Answer
BC
Brenda Cabrera GodoyJun 11, 2024
Final Answer :
True
Explanation :
This phenomenon is known as the mere exposure effect, which suggests that people tend to develop a preference for things merely because they are familiar with them.
Learning Objectives
- Appreciate the effect of social cognition phenomena like the frequency illusion on consumer preferences.