Monitoring advertising and sales promotion activities enables salespeople to include current data and prices into sales presentations.

Monitoring Advertising

The process of tracking and analyzing the performance and effectiveness of advertising campaigns to ensure objectives are met.

Sales Promotion Activities

Marketing efforts designed to temporarily increase interest in a product or service and stimulate sales, such as discounts, coupons, and contests.

Sales Presentations

Talks or demonstrations designed to introduce a product or service to potential buyers, aiming to highlight its value and benefits.