Asked by Jackson Boone on Jun 05, 2024
Verified
Which type of research design would most likely be used to characterize specific customers with regard to their behaviors and preferences?
A) causal research
B) exploratory research
C) descriptive research
D) experiential research
Descriptive Research
A research method focused on describing characteristics of a population or phenomenon being studied without influencing them.
Behaviors And Preferences
The patterns of action and selections made by consumers or users, influenced by various psychological, social, and economic factors.
- Identify various research methodologies and their suitable uses.
Verified Answer
HH
Heather HarrisJun 09, 2024
Final Answer :
C
Explanation :
Descriptive research is used to characterize or describe a particular phenomenon, such as customer behaviors and preferences. This type of research focuses on gathering information about the current state of a particular situation or problem. By collecting data through surveys, observations, or other methods, descriptive research can provide insights into customers' attitudes, beliefs, and behaviors.
Learning Objectives
- Identify various research methodologies and their suitable uses.
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