Asked by Jessica Redding on Jun 05, 2024
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What are Geert Hofstede's six cultural dimensions concepts? What is the value of his cultural dimensions concept to global marketers?
Geert Hofstede
A Dutch social psychologist known for his research on cross-cultural groups and organizations, particularly for developing cultural dimensions theory.
Cultural Dimensions
Theoretical frameworks that describe the effects of a society's culture on the values of its members, and how these values relate to behavior, using a structure derived from factor analysis.
Global Marketers
Businesses or individuals that develop and apply marketing strategies on a worldwide scale, adjusting for cultural and regional differences.
- Assess the effects of sociocultural determinants on international marketing strategies outside of advertising.
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Learning Objectives
- Assess the effects of sociocultural determinants on international marketing strategies outside of advertising.
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