Asked by Daisy Salas on Jun 06, 2024
Verified
When Royal Caribbean Cruise Lines advertises its cruises on the Travel Channel it is attempting to target a specific audience through
A) direct marketing.
B) narrowcasting.
C) product placement.
D) integrated marketing communications.
E) loyalty programming.
Narrowcasting
A targeted form of broadcasting that focuses on a specific segment of the market audience, in contrast to broadcasting to a wide, general audience.
Direct Marketing
A form of advertising that communicates directly with targeted customers through various channels to generate a response or transaction.
Product Placement
A marketing strategy where branded products are placed in entertainment media, making them visible to audiences.
- Grasp the concept and impact of integrated marketing communications.
Verified Answer
Learning Objectives
- Grasp the concept and impact of integrated marketing communications.
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