Asked by Aaron Ehsanipour on Jun 06, 2024
Verified
In using total quality management (TQM) , the key focus is:
A) customer focus.
B) executive focus.
C) employee focus.
D) management focus.
Total Quality Management (TQM)
An organizational approach that seeks to improve quality and performance to meet or exceed customer expectations through continuous process improvements.
Customer Focus
A strategic orientation that prioritizes the needs and desires of customers in product development, marketing, and service delivery.
- Comprehend the importance of benchmarking and Total Quality Management (TQM) in enhancing the performance of a business.
Verified Answer
JB
Jenna ByrneJun 10, 2024
Final Answer :
A
Explanation :
Total quality management (TQM) is a management strategy that focuses on customer satisfaction by continually improving processes and products. Therefore, the key focus of TQM is customer focus, as it aims to understand and meet the needs and expectations of customers. While management, employee, and executive focus may be important in implementing TQM, they are not the primary focus of the strategy.
Learning Objectives
- Comprehend the importance of benchmarking and Total Quality Management (TQM) in enhancing the performance of a business.