Asked by Octavio Limpias on Jun 07, 2024
Verified
A salesperson who wants to record customer contact information as well as customer preferences and details about customers' interactions with the company would use
A) the FAB method.
B) a CLV system.
C) an order-getting system.
D) an order-taking system.
E) a CRM system.
CRM System
A set of information technology tools used to help companies stay connected to customers and prospects, streamline processes, and improve profitability.
CLV System
Customer Lifetime Value system, a metric that estimates the total revenue a business can expect from a single customer account throughout the business relationship.
FAB Method
A sales technique that focuses on features, advantages, and benefits of a product or service to the customer.
- Understand the importance and functionalities of Customer Relationship Management (CRM) systems in sales.
Verified Answer
Learning Objectives
- Understand the importance and functionalities of Customer Relationship Management (CRM) systems in sales.
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