Asked by Christina Rodrigue on Jun 07, 2024
Verified
TOMS Shoes operates with a one-for-one concept,one pair of shoes donated for every pair of shoes purchased.Is this concept most like cause promotions or corporate philanthropy? Why or why not?
Cause Promotions
When an organization provides or donates money to support or increase awareness and concern for a cause or charity.
Corporate Philanthropy
Direct contribution to a charity or cause.
- Distinguish between cause promotions and corporate philanthropy through specific business models.
Verified Answer
CV
Cassie VolpentestaJun 13, 2024
Final Answer :
Cause promotions are aimed at supporting or increasing awareness about a cause via donations,for example matching customer donations dollar-for-dollar.Corporate philanthropy is a direct contribution from a business to a charity or cause.While TOMS one-to-one concept could be seen as a cause promotion,the primary intent of TOMS is to provide shoes to children that have none versus build awareness about children without shoes.TOMS donates the shoes directly (philanthropy)to the children (the cause)for every customer purchase.Awareness of the need is a natural result of the program,but not the overall intent or purpose.
Learning Objectives
- Distinguish between cause promotions and corporate philanthropy through specific business models.
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