Why are analytical reports more challenging to write than informational reports?

Writing analytical reports presents a greater challenge than writing informational reports,for three reasons.First,you're doing more than simply delivering information; you're also analyzing a problem or an opportunity and presenting your conclusions.The best writing in the world can't compensate for flawed analysis.Second,when your analysis is complete,you need to present your thinking in a credible manner.Third,analytical reports often convince other people to make significant financial and personnel decisions,so your reports carry the added responsibility of the consequences of these decisions.Moreover,if you're the only person who thinks a particular issue is a problem,your readers won't be interested in your solution unless your report first convinces them that a problem exists.As with marketing and sales messages,sometimes you need to "sell the problem" before you can sell the solution.