Asked by eliza mooradian on Jun 09, 2024
Verified
Which of the following best describes the Starbucks corporate brand?
A) innovation
B) social responsibility
C) technology
D) education
Starbucks
A multinational chain of coffeehouses and roastery reserves known for its signature coffees, commitment to sustainability, and innovative customer experience.
Corporate Brand
The overall image and identity of a company as perceived by its customers, including its reputation, product quality, and values.
Social Responsibility
The idea that businesses should balance profit-making activities with activities that benefit society; encompasses environmental stewardship, ethical labor practices, and philanthropy.
- Comprehend the function and significance of corporate branding in the context of corporate communications.
Verified Answer
AA
Ariadna AyalaJun 16, 2024
Final Answer :
B
Explanation :
Starbucks is well-known for its commitment to social responsibility, including ethical sourcing practices and community involvement programs. While innovation and technology also play a role in their brand, social responsibility is a key differentiator for Starbucks. Education is not a primary focus of their brand.
Learning Objectives
- Comprehend the function and significance of corporate branding in the context of corporate communications.