Asked by Ahmed Dabour on Jun 09, 2024
Verified
Netnography is an example of an ethnographic-based research technique that draws on the Internet as a source of cultural knowledge, brought on by the boom of the internet.
Netnography
A qualitative research method that analyses the behavior of individuals on the Internet, using online observations and interactions as primary data.
Ethnographic-Based
Relating to or based on the systematic study of people and cultures from the perspective of the subject being studied.
- Absorb the fundamentals and methodologies inherent in qualitative and quantitative evaluations of consumer tendencies.
Verified Answer
PS
Pooja SehgalJun 10, 2024
Final Answer :
True
Explanation :
Netnography is indeed an ethnographic research technique specifically adapted for understanding social interaction in contemporary digital communications contexts, utilizing the internet as a primary source of data to study the culture and communities online.
Learning Objectives
- Absorb the fundamentals and methodologies inherent in qualitative and quantitative evaluations of consumer tendencies.
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