Asked by Maria Clara Mejia on Jun 09, 2024
Verified
Managing media relations and defending your company's reputation is easier with social media,because communications professionals have more control over the public message.
Media Relations
The practice of managing and guiding communications between an organization or individual and the media.
Social Media
Online platforms that allow users to generate and distribute content, or engage in social networking activities.
- Recognize the distinctions in communication tactics employed by large versus small businesses and the differences between marketing and communications.
Verified Answer
SA
Shayoom Al-bloushiiJun 15, 2024
Final Answer :
False
Explanation :
While social media can provide a platform for companies to communicate directly with their audiences, it also opens up the possibility of negative comments and viral backlash. This means that managing media relations and defending a company's reputation through social media requires careful strategy and monitoring, rather than simply having more control over the public message.
Learning Objectives
- Recognize the distinctions in communication tactics employed by large versus small businesses and the differences between marketing and communications.
Related questions
Marketing and Communications Have Two Fundamentally Different Purposes
The Activities That Involve All the Ways in Which Companies ...
Select a Nonprofit Organization You Are Familiar With ...
The Sociologist and Philosopher Who Is Credited with Developing the ...
Listening, Resolving Misunderstandings, and Addressing Actual or Potential Obstacles Are ...