From the perspective of Porter's five forces model, a(n) ___ is one in which intense rivalry already exists among competitors, there are substantial threats in terms of new competitors and substitute products, and suppliers and buyers are very powerful in bargaining over prices and quality.

A) attractive industry
B) unattractive industry
C) competitive industry
D) non-competitive industry
E) normal industry

Substitute Products

Goods or services that can be used in place of each other, offering a choice to consumers and affecting demand and pricing in competitive markets.

Intense Rivalry

A competitive situation where entities aggressively compete for market share, recognition, or success in a given field.

Bargaining Power

The relative capacity of parties in a situation to exert influence over each other, especially in negotiations to dictate terms and conditions.