WestJet Airlines studies the websites of other airlines for information about their strategic plans.What forecasting approach is the company using to obtain information about its competitors?

A) impact analysis
B) competitive intelligence
C) strategic indicators
D) competitive indicators

WestJet Airlines is using competitive intelligence approach to gather information about its competitors by studying their websites for strategic plans. Competitive intelligence involves collecting and analyzing information about competitors and the competitive environment to make more informed business decisions.