Asked by Nathan Brown on Jun 10, 2024
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A political candidate wants to create a long-lasting positive image.According to the elaboration likelihood model,the candidate would use commercials
A) that feature attractive celebrities.
B) with short emotional attacks on the opponent.
C) with catchy slogans and attention-grabbing graphics.
D) that clearly explain campaign issues.
Elaboration Likelihood Model
A theory explaining different ways of processing stimuli, why they are used, and their outcomes on attitude change.
Attractive Celebrities
Famous individuals who are widely recognized and considered appealing or desirable in appearance.
Emotional Attacks
Intense episodes of emotional distress, often featuring overwhelming feelings of anxiety, sadness, or anger, not recognized as a formal medical term.
- Comprehend the elaboration likelihood model and its application in understanding how attitudes can change.
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Learning Objectives
- Comprehend the elaboration likelihood model and its application in understanding how attitudes can change.
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