Asked by Ericka Harris on Jun 10, 2024
Verified
In order to write a successful news release, you should ________.
A) use positive, self-congratulatory adjectives and adverbs
B) try to cover multiple, unrelated news items at once
C) write in long descriptive sentences and paragraphs
D) put your most important idea first
News Release
A written statement to the media to announce something newsworthy, aiming to get coverage and inform the public.
Self-Congratulatory
Describing an expression of one's own achievements or qualities in a way that shows excessive pride.
Descriptive Sentences
Phrases that provide detailed information or paint a vivid picture of a subject for the reader.
- Gain insight into the primary concepts for constructing effective and polished press releases.
- Realize the critical role that clarity, brevity, and the correct tone play in business communications.
Verified Answer
RB
Raven BernierJun 13, 2024
Final Answer :
D
Explanation :
Putting your most important idea first is important because it captures the reader's attention and gives them a reason to continue reading. The rest of the news release should provide more details to support and expand upon that main idea. Using positive language is also important, but self-congratulatory language can come across as arrogant and turn readers off. Covering unrelated news items at once can make the release confusing and overwhelming for readers. Long descriptive sentences and paragraphs can be difficult to read and may cause readers to lose interest.
Learning Objectives
- Gain insight into the primary concepts for constructing effective and polished press releases.
- Realize the critical role that clarity, brevity, and the correct tone play in business communications.