Asked by Diana Morrissey on Jun 11, 2024
Verified
Scenic Cinemas surveyed its audience and found that while most movie goers prefer weekends,seniors visit on weekdays.How should the theatre respond?
A) Increase prices for the weekday shows,decrease the prices for the weekend shows
B) Decrease both the weekday and weekend ticket prices
C) Decrease prices for the weekday shows,increase prices on the weekends
D) Increase both the weekday and weekend prices
Increase Prices
The action of raising the selling price of products or services, typically to reflect increased costs or improved value.
Decrease Prices
Refers to a reduction in the cost at which goods or services are sold, typically to stimulate demand or respond to market conditions.
Weekends
A portion of the week typically considered as a time for rest and leisure, often comprising Saturday and Sunday.
- Understand strategic pricing decisions based on audience segmentation insights.
Verified Answer
Learning Objectives
- Understand strategic pricing decisions based on audience segmentation insights.
Related questions
Amusement Park / Cola Tie-In ...
To Develop Psychographic Segments, the Marketer Must Understand Consumers ...
Automobile Manufacturers Could Build Cars Specially Designed for Very Tall ...
The Value and Lifestyle Survey (VALS)conducted by Strategic Business Insights ...
Baby Boomers Represent a Huge Demographic Segment for Travel Marketers ...