Asked by Oreyonda Scott on Jun 11, 2024
Verified
A brand judged low in character and high in improvisation is classified as which of the following?
A) Poseur
B) Authentic
C) Aloof
D) Nascent
Brand Improvisation
The act of spontaneously creating or adapting a brand's messaging or strategy in response to unexpected opportunities or challenges.
- Identify the differences among brand equity mechanisms and how they affect brand perception and selection.
Verified Answer
BT
Bernie TambergJun 13, 2024
Final Answer :
A
Explanation :
A brand perceived as low in character and high in improvisation fits the description of a "Poseur." This classification suggests the brand tries hard to impress or stand out, often without a solid foundation of authenticity or reliability.
Learning Objectives
- Identify the differences among brand equity mechanisms and how they affect brand perception and selection.