Asked by Kaitlyn Hearn on Jun 11, 2024
Verified
Define the term postpurchase cognitive dissonance and give an example of when this happened to you. Then explain what the company could have done to lessen your dissonance.
Postpurchase Cognitive Dissonance
The feeling of uncertainty or regret that a consumer may experience after making a purchase decision.
Lessen Dissonance
The act of reducing conflict or inconsistency, especially in the context of cognitive dissonance in psychology, where individuals strive for internal consistency between their beliefs and actions.
- Define and give examples of postpurchase cognitive dissonance.
Verified Answer
JN
Janette NicoleJun 11, 2024
Final Answer :
The answer should demonstrate understanding of the term postpurchase cognitive dissonance: an internal conflict that arises from an inconsistency between two beliefs, or between beliefs and behavior. The response should also suggest at least one possible way to reduce the dissonance.
Learning Objectives
- Define and give examples of postpurchase cognitive dissonance.
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