According to Forrester's Social Technographics Model a ______ score gauges whether social media can be used to create purchase intent.This number measures how actively your audience consumes social content when they're considering products and making purchase decisions.

A) Discover.
B) Explore.
C) Use.
D) Ask.
E) Engage.

Social Technographics Model

Definition: A framework that categorizes the participation of individuals in social technologies based on their activities, such as creating, sharing, or consuming content.

Purchase Intent

The likelihood or propensity of consumers to buy a product or service based on their preferences, behavior, and the influence of marketing efforts.

Explore

To investigate or examine something in order to gain more knowledge or understanding about it.