Asked by Joshua Reavis on Jun 12, 2024

verifed

Verified

Media costs are often lower for a social media marketing campaign compared traditional ad programs (that include television and/or print media) .However,it has been said that 'Social media trades media costs for ______ costs." Which of the following completes the statement?

A) Development.
B) Creative.
C) Labor.
D) Agency.
E) None of these.

Media Costs

Pertains to the expenses associated with purchasing advertising space in various media channels.

Social Media Marketing

The use of social media platforms and websites to promote a product, service, or brand to a broad audience.

Labor Costs

The total expenditure involved in compensating employees for their work, including wages, benefits, and any other forms of compensation.

  • Understand the trade-offs in costs between social media marketing and traditional marketing approaches.
verifed

Verified Answer

VC
Valentina CastroJun 15, 2024
Final Answer :
C
Explanation :
Social media marketing may have lower media costs, but it can require a significant amount of time and effort in terms of creating and managing content, responding to comments and inquiries, and analyzing data. This means that labor costs can increase in social media marketing campaigns.