Asked by Petronel Ntimane on Jun 12, 2024
Verified
Why and how did the NIH depart from its norm of distributing news in written press releases during the treatment of Ebola patient Nina Pham at NIH Clinical Center?
Ebola Patient
An individual diagnosed with Ebola virus disease, a serious and often fatal illness that can affect humans and primates.
NIH Clinical Center
The clinical research hospital of the National Institutes of Health (NIH), focusing on advanced patient care, clinical research, and the development of new medical treatments and procedures.
News Distribution
The process of spreading and sharing news to the public through various channels such as newspapers, television, radio, and digital media platforms.
- Comprehend the factors that influence the communication strategies of organizations in health crises.
Verified Answer
IZ
Isabella ZunigaJun 15, 2024
Final Answer :
To ensure that all media present had access to the same information simultaneously,NIH communicators set up in-person press conferences to provide updates for national,local,and cable news channels.They also personalized what was an intensely sensitive situation by allowing the scientists and medical staff who were caring for Ms.Pham to serve as spokespeople.
Learning Objectives
- Comprehend the factors that influence the communication strategies of organizations in health crises.