Asked by Veronica Krall on Jun 13, 2024
Verified
When marketers segment consumers by the type of radio station they listen to and then air their advertisements accordingly, it is a form of
A) simulcasting.
B) prospecting.
C) concentrating.
D) podcasting.
E) narrowcasting.
Narrowcasting
The dissemination of information or media content targeted to a specific, narrowly defined audience.
Radio Station
A service that broadcasts audio content to the public via radio waves, including music, news, and other forms of entertainment or information.
- Acquire knowledge on the concept of narrowcasting in the advertising industry.
Verified Answer
SS
Savannah ScottJun 17, 2024
Final Answer :
E
Explanation :
This is an example of narrowcasting, where marketers target their advertisements to a specific audience by choosing a particular type of media that is likely to be consumed by that audience, such as a specific type of radio station.
Learning Objectives
- Acquire knowledge on the concept of narrowcasting in the advertising industry.