In the editorial (content) calendar,who is in charge of making sure the content makes it from ideation to publication and promotion?

A) The author of the content.
B) The owner of the content.
C) The social media marketing manager.
D) The social media management service provider.
E) None of these.

Editorial Calendar

A schedule used by publishers, bloggers, and marketers to plan out content production and publication across different media over a given period.

Ideation

The creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought.

Social Media Marketing Manager

A professional responsible for planning, implementing, managing, and monitoring a company's social media strategy to increase brand awareness, improve marketing efforts, and increase sales.