Asked by Viktoriia Gervasi on Jun 15, 2024
Verified
Daisy Inc. enjoys a monopoly in the procurement and distribution of coffee beans. The company undertakes a strategic analysis of its market position. A local daily newspaper has published a report stating that a global coffee beans producer is entering the region to set up retail stores in order to increase its efficiency in distribution. Daisy Inc. is most likely to include this fact under which of the following components of a SWOT analysis?
A) External opportunities
B) External threats
C) Internal strengths
D) Internal weaknesses
Market Position
The standing of a company or its products in the eyes of customers relative to its competitors, often measured by market share, reputation, and customer preference.
Global Coffee Beans Producer
An entity or country engaged in the large-scale cultivation and export of coffee beans across the world.
- Discern internal vulnerabilities and assets through a SWOT analysis.
Verified Answer
EK
Ethan KassemJun 20, 2024
Final Answer :
B
Explanation :
The entry of a global coffee beans producer into the region represents a potential challenge or competition for Daisy Inc., which is an external factor that could negatively impact its market position, thus it is considered an external threat in a SWOT analysis.
Learning Objectives
- Discern internal vulnerabilities and assets through a SWOT analysis.
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