In one well-known study that was conducted during an era of anti-Chinese prejudice (LaPiere, 1934) , a researcher drove across the United States with a Chinese couple, stopping at dozens of restaurants, hotels, auto camps, and tourist homes. He was interested in attitude-behavior consistency. Specifically, he was interested in knowing the percentage of establishments that would serve the couple, as well as the percentage of establishments that would say that they would serve the couple when contacted later. What did he find?

A) Nearly 100% served them; and roughly 90% said they would.
B) Nearly 100% served them; but only about 10% said they would.
C) Only about 10% served them; but about 90% said they would.
D) Only about 10% served them; but nearly 100% said they would.

Question

Sheila Rodriguez · Accepted Answer

Final Answer : B, Explanation :  LaPiere's study found that nearly 100% of the establishments served the Chinese couple during their travels, but when contacted later and asked if they would serve Chinese people, only about 10% said they would. This highlighted a significant discrepancy between expressed attitudes and actual behavior.

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