Asked by Jorge Ayala on Jun 15, 2024
Verified
Who uses in-depth interviewing and participant observation to study how people interpret media messages?
A) functionalists
B) conflict theorists
C) cultural studies experts
D) sociolinguistic sociologists
E) social deconstructionists
In-Depth Interviewing
A qualitative research technique that involves conducting thorough and detailed interviews to gather comprehensive insights on a subject.
Participant Observation
Participant Observation is a qualitative research method where the researcher becomes actively involved in the community or group being studied to gain deep insights and understanding of its members' behaviors and attitudes.
Cultural Studies Experts
Scholars focused on analyzing cultural phenomena, incorporating theoretical perspectives from sociology, anthropology, and media studies to understand cultural practices and their effects on society.
- Gain an understanding of the principle of audience interaction and the analytical approach to consuming media.
Verified Answer
Learning Objectives
- Gain an understanding of the principle of audience interaction and the analytical approach to consuming media.
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