Asked by Percy Mitchell on Jun 17, 2024
Verified
Consumers who score high on a scale of public self-consciousness:
A) are interested in clothing and are heavy users of cosmetics.
B) are usually older than average, mostly 50 and over.
C) are unconcerned about what others say about them in private, behind their backs.
D) go to great lengths to avoid appearing in public.
Public Self-consciousness
is a personality trait that makes individuals more aware of how they are perceived by others, leading them to modify their behavior in social situations.
Cosmetics
products applied to the body to improve or change the appearance.
Clothing
Fabric or material worn on the body to protect, adorn, or communicate social, cultural, or personal identity.
- Identify the significance of self-concept in shaping consumer behavior and marketing tactics.
- Examine the link between self-regulation and the control of perceptions in both social and buying behaviors.
Verified Answer
KS
Kalla SubodhJun 20, 2024
Final Answer :
A
Explanation :
Individuals with high public self-consciousness are more aware of how they are perceived by others, leading them to be more interested in their appearance, which explains why they are often heavy users of cosmetics and interested in clothing.
Learning Objectives
- Identify the significance of self-concept in shaping consumer behavior and marketing tactics.
- Examine the link between self-regulation and the control of perceptions in both social and buying behaviors.
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