Asked by Camila Almeida on Jun 17, 2024
Verified
Briefly define public relations. Why is public relations an important part of a marketing campaign?
Public Relations
The management of communication between an organization and its publics to build, manage, and sustain its positive image.
Marketing Campaign
A coordinated series of steps that include promotion of a product or service through various channels and strategies to reach a specific audience.
- Define public relations and its significance in marketing strategies.
Verified Answer
CD
Chaila DeivonJun 20, 2024
Final Answer :
Public relations involves managing communication and relationships to achieve various objectives, such as building and maintaining a positive image of the firm, handling or heading off unfavorable stories or events, and maintaining positive relationships with the media. Students should be able to identify credibility and cost issues. They should also demonstrate an understanding of the scope of public relations activities.
Learning Objectives
- Define public relations and its significance in marketing strategies.
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