Asked by Bennie Raymond on Jun 17, 2024
Verified
Alex is assessing the effectiveness of her firm's marketing communications. She knows the ultimate goal of the communications is to
A) maximize rating points.
B) minimize marketing communication expenditures.
C) shift encoding into decoding.
D) use personal selling to augment public relations.
E) drive the receiver to action.
Marketing Communications
The various methods and channels used by a company to convey its marketing messages to the target audience, including advertising, public relations, social media, and more.
Ultimate Goal
The final aim or objective intended to be achieved in any given project or strategy.
- Gain an understanding of the purpose behind marketing communications, which is to transmit the appropriate message to the target audience through the proper channels.
Verified Answer
MP
Malibongwe PhungulaJun 18, 2024
Final Answer :
E
Explanation :
The ultimate goal of marketing communications is to drive the receiver to action. This means that the communication should be effective enough to motivate the receiver to take a desired action, such as make a purchase or visit a website. Maximizing rating points or minimizing marketing communication expenditures are tactics that may support this ultimate goal, but they are not the ultimate goal themselves. Shift encoding into decoding and use personal selling to augment public relations are strategies that may be employed within marketing communications efforts, but they do not reflect the ultimate goal.
Learning Objectives
- Gain an understanding of the purpose behind marketing communications, which is to transmit the appropriate message to the target audience through the proper channels.
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