Asked by Deanne Pawhay on Jun 18, 2024
Verified
AIDA, the indirect strategy for persuasive messages, seeks to gain the attention, interest, ________, and action of the audience.
A) direction
B) desire
C) devotion
D) discernment
AIDA
An acronym that stands for Attention, Interest, Desire, and Action, describing stages of consumer engagement and marketing effectiveness.
Interest
The feeling of wanting to know or learn about something or someone.
Desire
A strong feeling of wanting to have something or wishing for something to happen.
- Gain knowledge of methods for proficient sales writing alongside the AIDA model.
Verified Answer
CJ
Caleb JamiesonJun 21, 2024
Final Answer :
B
Explanation :
AIDA stands for Attention, Interest, Desire, and Action, which outlines the process of engaging an audience in persuasive communication.
Learning Objectives
- Gain knowledge of methods for proficient sales writing alongside the AIDA model.
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