Asked by Brandon Underhill on Jun 18, 2024
Verified
Retailers use ________ to communicate with or sell to consumers through wireless handheld devices.
A) virtual media
B) mobile commerce
C) cooperative advertising
D) share of wallet tactics
E) social media advertising
Mobile Commerce
The buying and selling of goods and services through wireless handheld devices such as smartphones and tablets.
- Gain insight into the multifaceted approach of omnichannel retailing and how technology facilitates personalized interactions with customers.
Verified Answer
ZP
ZIARA PEEBLESJun 23, 2024
Final Answer :
B
Explanation :
Mobile commerce refers to the buying and selling of goods and services through wireless handheld devices such as smartphones and tablets. Retailers can use mobile commerce to communicate with and sell to consumers through mobile apps, mobile-optimized websites, text messaging, and other forms of mobile communication.
Learning Objectives
- Gain insight into the multifaceted approach of omnichannel retailing and how technology facilitates personalized interactions with customers.
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