Asked by Nicholas Bermudez on Jun 18, 2024
Verified
During negotiations, a person's BATNA would be their bottom line, what they are willing to accept.
BATNA
Best Alternative To a Negotiated Agreement; the best course of action if negotiations fail.
Bottom Line
The ultimate sum of an account, balance sheet, or financial outcome, frequently alluding to a corporation's net earnings or gain.
- Explain the significance of BATNA in negotiations and its role in determining negotiation outcomes.
Verified Answer
KC
katia cuenca noyolaJun 24, 2024
Final Answer :
True
Explanation :
BATNA stands for Best Alternative To a Negotiated Agreement. It is the course of action a person will take if a negotiation fails to reach a satisfactory agreement. In other words, it is their bottom line, or what they are willing to accept as a fallback option.
Learning Objectives
- Explain the significance of BATNA in negotiations and its role in determining negotiation outcomes.
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