Asked by Rebecca Groen on Jun 18, 2024
Verified
Speedy Motors is merging its individual operations into one so that it can offer a standardized product.It also plans to sell the product in essentially the same manner throughout the world.This strategy can best be described as a(n) _____.
A) international marketing strategy
B) orderly marketing strategy
C) global business strategy
D) multidomestic strategy
Global Business Strategy
Offering a standardized, worldwide product and selling it in essentially the same manner throughout a firm’s domestic and foreign markets.
Standardized Product
Goods or services produced to a uniform specification that ensures consistency and quality across units, often facilitating mass production and distribution.
Merging
The process of combining two or more companies into a single entity, often to enhance competitive standing or expand market reach.
- Comprehend the role and impact of global marketing strategies for multinational corporations.
Verified Answer
Learning Objectives
- Comprehend the role and impact of global marketing strategies for multinational corporations.
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