When should product strategy focus on forecasting capacity requirements?

A) at the introduction stage of the product life cycle
B) at the growth stage of the product life cycle
C) at the maturity stage of the product life cycle
D) at the decline stage of the product life cycle
E) at the saturation stage of the product life cycle

Forecasting capacity requirements is important during the growth stage of the product life cycle because the product is gaining market acceptance, and demand is increasing rapidly. It is essential to have adequate capacity to meet the growing demand without compromising on quality or delivery lead times. If forecasting is not done correctly, the company may face stockouts, long lead times, and loss of customers, which can negatively impact the company's profitability and reputation. Therefore, it is crucial to have a comprehensive and accurate capacity plan during the growth stage of the product life cycle.